The Client

Virgin Care is a private provider of services to the National Health Service in England. It owns 24 GP-led provider companies that provide NHS services through networks of GP surgeries; and community-based NHS services.

The Requirement & Brief Fulfilment

This film was used to open a series of leadership workshops themed around the new ‘Virgin Care Way’. The film was to focus on the new purpose for Virgin Care. It was to be between 5-8 minutes in length and  feature interviews with Bart Johnson, other senior leaders, supported by stories and experiences from employees.

The Conclusion

The Virgin Care film and workshops were a great success with the client being over the moon with the response of the employees who attended the workshops. The 'Virgin Care Way' was implemented across the organisation and has led to a dramatic increase in dialogue across departments and a greater sense of wellbeing, ownership and pride from employees.