The Client

Lovair are inspired by the rich heritage of British engineering, a tradition of original thought and craftsmanship. Creating washroom fittings and systems that are high quality and built to last.

The Requirement & Brief Fulfilment

Wanting to create an air of intrigue and excitement around the forthcoming launch of their flagship washbasin The Ribbon, Lovair contacted us to come up with engaging and stirring promotional material. The Ribbon was to be launched at the InDesign exhibition in London, an event which is synonymous with launching innovative design. Our brief was to create a set of films and supporting photography that could be used at the event and on the company website. Understanding Lovair’s rich heritage in British design and craftsmanship, we wanted to showcase the detail of work which was undertaken within the creation of the Ribbon, giving the audience a unique look at all the elements that came together to create such a forward thinking product. Our films focused on the three main principles Lovair pride themselves on, Design Flair, Considered Mindset and British Spirit. The product photography element had to be clean, concise and showcase the beauty in the design. Both the films and photography needed to be in keeping with the Lovair brand and denote an air of elegance.

The Conclusion

Lovair were incredibly happy with the end result, the films alone have helped draw in a range of new enquiries and has lead us to become their film and photography supplier for all their marketing material.