The Client

Guide Dogs for the Blind Association are a charity supporting the visually impaired through the training and development of guide dogs. Their mission is to ensure that those suffering from visual impairment or blindness can enjoy the same levels of freedom as everyone else. With over 4950 Guide Dogs working in the UK currently, and an average wait time of 2 years upon application, the demand for guide dogs in the UK is ever increasing.

The Requirement 

The Legacy campaign at Guide Dogs forms a crucial part of their fundraising effort, with a staggering 2 out of 3 Guide Dogs coming from gifts in Wills. We were asked to film the meeting of two women, Penny and Yvonne and Yvonne’s guide dog, Aussie. The back story was that Penny’s Aunt Joan had passed away and left a gift in her Will to Guide Dogs. The gift Joan left was spent on training Aussie. Now Guide Dogs were ready to tell the story of Aussie as a working guide dog, having placed him with Yvonne. The film would be used as part of the Legacy teams promotional material and would be distributed on DVD as part of their fundraising/information packs. As a stand alone piece, the film needed to cover both a brief synopsis of the back ground whilst focusing predominantly on the continuing development of the story. 


The Conclusion

Our client was extremely pleased with the outcome saying the following: 

"Every time we’ve worked with Howling Bear the outcome has been great, and they have made it quick and easy to work with them. Right from the beginning they understood exactly what we wanted and went out of their way to incorporate our feedback to make a film we were all extremely happy with. On the shoot they put everyone at ease, and knew exactly how to get what we wanted from both the interviews and the shots."

Guide Dogs for the Blind Association